Big Thinking

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23 March 2020

COVID-19: A right-brain reset for advertisers

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Orlando Wood

Chief Innovation Officer, Author of Lemon

25 March 2020

System1 Coronavirus Tracker: 25th March

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Tom Ewing

Editor in chief

3 February 2020

10 Things We Learned From Super Bowl LIV

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Tom Ewing

Editor in chief

1 July 2019

Are Cannes Lions winning ads more effective?

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James McKinven

Marketing Manager

10 June 2019

Download Our Fluent Devices Case Study

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study...

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising...

Tom Ewing

Editor in chief

11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing

Editor in chief

3 March 2020

Best & Worst Ads Germany 2019

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Tim Petersen

Client Director - Germany

Case Studies

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23 July 2019

Ad Test Case Study: German E-Cars

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Kathrin Posnanski

Senior Country Director, Germany

25 April 2019

Ad Ratings At IIEX: When Your Fluent Device Retires

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8 May 2019

Tracking Case Study: Airlines In Germany

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Latest Blog Posts

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18 May 2020

Brand Survival Kit: 5 Lessons for the Coming Recession

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Tom Ewing

Editor in chief

21 November 2019

Christmas Ads: The Top Ten

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James McKinven

Marketing Manager

13 November 2019

An Ad is for Life… Not Just for Christmas

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James McKinven

Marketing Manager

31 October 2019

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

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James McKinven

Marketing Manager

15 October 2019

A conversation with the author of Lemon, Orlando Wood

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James McKinven

Marketing Manager

13 January 2020

What “6 Underground” reveals about our society and what this means for advertising effectiveness

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Anna Lakomy

General Manager, Americas East

Ad of the Week

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11 December 2019

Ad Of The Week

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Tom Ewing

Editor in chief

12 February 2020

Ad Of The Week

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Tom Ewing

Editor in chief

15 January 2020

Ad Of The Week

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Tom Ewing

Editor in chief

In The Media

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10 June 2019

Anti-Ads And The Crisis Of Authenticity

As brands like Burger King and Brewdog turn to “anti-advertising” to cut through the noise, what are the long-term implications? Tom Ewing writes for More About Advertising

10 June 2019

Hershey’s Leads The Pack For Effective CPG TV Ads

Marketing Dive looks at the effectiveness of TV ads in CPG goods – one of America’s most competitive categories. Powered by Ad Ratings.

15 May 2019

Effectiveness Unlocked: Long-Term Lessons For APAC Brands

A tour of some of the best examples of brands in APAC doing effective, emotional, brand-building communications.

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