Feeling Seen USA

Diversity in Advertising
how to get it right?

We know that Diversity and Inclusion can feel like tricky things for advertisers to get right. Feeling Seen is a first-of-its-kind report that explores and celebrates the benefits of inclusive advertising as seen through the eyes of real, diverse audiences.

Feeling Seen US Edition - How Diverse Advertising Unites Us

Explore our brand new Feeling Seen USA report that reveals how both the general public and diverse groups connect with each other, when exposed to inclusive ads. Our new report reflects that, and more.

Discover insights from our UK edition of Feeling Seen

Catch up on our Diversity UK webinar back in July, which explored how more diverse advertising connects better not only with those groups directly represented on screen, but also the public at large. By analysing 30 positively diverse and inclusive TV ads, using System1’s unique FaceTrace™ methodology.

A first-of-its-kind

Brands benefit hugely when they get diversity right in their ads, as found in our Feeling Seen USA, our US-based research. Well executed diverse ads trigger particularly intense emotions in groups who feel represented, while being greatly appreciated by the larger audience as well. Diverse advertising leads to greater engagement that translates into greater commercial effectiveness.

Ads that tell great, relatable stories about people’s lives evoke the greatest emotional response, as found with Feeling Seen. Diverse advertising really does unite us all.

Download The UK Report