Every year, brands roll out new ads for TV, streaming and social, hoping to win the hearts of consumers. At System1, we know that the most effective commercials are those that take viewers on an emotional journey.
From Christmas to the cost-of-living crisis, we’re taking a closer look at the ways in which advertisers showed up in 2022 and revealing who aced brand building based on our testing of thousands of UK ads.
Our Nation’s Favourite Ads webinar celebrates the best performing ads of the year, reviews key themes and showcases how marketers can replicate success in 2023. Hosted by Jon Evans, Chief Customer Officer, joined by Kate Waters, Director of Client Strategy & Planning at ITV and Helen Calcraft, Founding Partner of Lucky Generals to discuss what worked and why.