Each year we test over 20,000 ads globally, using our approach which is highly predictive of in-market performance. We take a shortlist of acclaimed ads, award-winning ads, and ad recommendations from all over the world, put them through our testing model, and then rank them from 1 to 5-Star according to their emotional power – their effectiveness. 2-Star is the norm but FeelMore50 celebrates the cream of the crop – 4-Star and above.
This year's FeelMore50 Winner is Amazon's 2019 Christmas ad, "Everybody Needs Somebody" - starring the singing Amazon parcels, who have rapidly.....
We've seen Coke's Polar Bear in plenty of ads before. The Puffin is a newer creation - but together they make for an impressive partnership,.....
Chocolate gift brand Russell Stover celebrates giving with this ad showing people making each other happy - which in turn makes viewers happy......
Want to give your shortform ad an emotional lift? As Nestle's Tollhouse Cookies themselves would remind you, the ingredients matter. The.....
The story of a 93-year old man giving away Hershey bars is the latest in a long line of high-scoring Hersheys ads. In a youth-obsessed marketing.....
The top-scoring Super Bowl 2019 commercial came from a tech brand in what's been a great year for emotional advertising from that sector......
Former FeelMore winner Purina is back in the Top 10 again with another commercial spotlighting the relationship between a dog and its owner......
Werthers candy promises "a little piece of bliss" in this very traditional ad - lots of Moms and kids, lots of close-ups of swirling candy, and.....
Purina tugs at the heartstrings with this ad about how the companionship of a dog can save the lives of traumatised veterans. It's a powerful ad.....
An ad for Coca-Cola Consolidated which spotlights their social responsibility work - "showing love to children in need", as they put it. Here.....
Topping the UK's list this year is John Lewis' and Waitrose' return to form with Excitable Edgar, the dragon who can't control his flame but.....
An old man gets irritated when next door's kids launch their toys accidentally into his garden. Until one day a present arrives that he doesn't.....
How do you replace an iconic Fluent Device like the Tetley Tea Men? Tetleys have got off to an excellent start with this 5-Star spot showcasing.....
The winning US ad comes in at No.4 in the UK - like the Coke trucks, it's example of a global Christmas ad which really translates across.....
Online retailer Joules proves it can match the big brands with this 5-Star Christmas ad. Of course, it has some heavyweight help from Wallace.....
The Lindt Master Chocolatier - a smiling perfectionist who lives in an idealised Alpine fantasyland - gently talks viewers through the process.....
Coke's legendary Christmas trucks ad returns yet again and - just like last year - it gets a 5-Star score. The most obsessive Coke fans will.....
Food delivery app Deliveroo are best known for quirky marketing schemes but turned down the wacky on this quiet and serious ad interviewing a.....
A breezy, sunny summer ad from Magnum, with ice cream eaters indulging their playful side in some suitably deluxe settings. Feels more like a.....
Sky scored a coup when they recruited E.T. for his first screen appearance since 1982. But with a big star came big risks - would the ad just be.....