Emotion’s key role in digital ad effectiveness with Pinterest
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Discover first-of-its kind digital advertising effectiveness research. System1 has partnered with Pinterest, the visual discovery engine, to understand the key role emotions play in long- and short-term effectiveness in digital advertising.
With a wealth of evidence that now shows digital advertising campaigns can create long- and short-term marketing effects, it’s important to understand what makes product- or emotion-focused digital campaigns effective. Pinterest users discover brands and products while also using the platform to manifest, plan and be entertained. This makes it the ideal partner to unlock full-funnel creative effectiveness.
By testing 50 campaigns across Europe for real consumer emotional responses, and analyzing against brand lift studies, our research takes a deeper dive into different approaches to advertising on Pinterest, the emotions they elicit from audiences and the impact they have on ad recall, favorability and action intent towards brands. We also look at how different right and left brain features impact effectiveness and what marketers can do to create more effective digital ads.