Creators Are Brand Builders (and Beyond)
Creators are reshaping how brands grow. When done well, creator-led ads hold attention, build memory and drive meaningful lifts in brand outcomes. And the latest evidence shows they can outperform traditional channels over the long term.
Join Andrew Tindall (System1), Tom Roach (Jellyfish) and Jane Christian (WPP) as they unpack the newest research and what it means for brand growth in a creator-led world.
The panel will explore findings from System1’s work with Effie and TikTok on how creators can deliver lasting brand effects, the role of showmanship and smart creative choices, how creator campaigns scale through a Lots of Littles media approach, and the latest IPA evidence showing creator ROI comparable to TV.
If you want clarity, evidence and practical direction to shape your 2026 creator strategy, this is the session.
When: Wednesday, December 3 | 11am ET / 4pm GMT
Where: Live on Zoom
