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In the US, charities and non-profits have mastered the art of emotional and inspiring storytelling. However, one challenge remains in maximizing the potential for short-term donations and long-term support: weak brand recognition (Fluency Rating).
“The Charity Challenge: A Creative Guide for Charities & Non-Profits” uncovers how to successfully drive emotion and ensure that emotion is effectively attributed to your brand. With five actionable takeaways for driving long-term growth, short-term growth, and fluency, this guide helps you maximize your charity advertising for optimal impact.