New York

Partnerships Insights & Strategy VP

  • Location: New York, US
  • Salary: $160,000+ highly negotiable
  • Date Posted: 20/02/2024


Who we are and why we exist

System1 is a The Creative Effectiveness Platform. Our target customers are the world’s largest advertisers. These businesses understand that creativity is the most powerful tool for growth within their control. System1 helps them make confident creative decisions that lead to transformational business results.


What we do

System1 predicts and improves marketing effectiveness. Our advertising and idea tests measure emotion to give our customers the most accurate predictions of the business impact of creativity. We ‘predict’ (provide research results) and ‘improve’ (provide insight and consultancy on those results) on arguably three of the most critical marketing questions for our customers: advertising effectiveness, innovation effectiveness and brand effectiveness. We aspire to do these three things better than anyone else at a value that makes System1 our customers’ choice.


Becoming part of our team

  • AIM Listed, and with 10 Global Offices and over 150 employees, System1 is a fast-changing business. With exceptional IP, technological advantage and a world-class team we are very well positioned for rapid growth. Central to this is our people. We need to hire the right people, into the right roles, at the right time.
  • Are you up for being a part of the Global Partnerships team to promote System1, our thought leadership, partnership activity, product launches and promotional activity?
  • Are you excited by working with leading edge IP and products that can make a huge impact on our customers’ businesses?
  • Do you relish the role of being the disruptor in a category and rise to the challenge of stretching goals?
  • Do you enjoy being able to utilise various skills, like copywriting, research, event planning and relationship building?


About The Role

This role is part of the Global Partnerships team which plays a key role in our global strategy and growth, and rapidly accelerates it. We partner with the world’s leading media owners, agencies and industry bodies to provide them with a competitive advantage using our market research tools and data, and by creating globally relevant marketing thought leadership together.

We also collaborate within System1. We work closely with our Research and Marketing Science teams to create credible, entertaining, impactful thought leadership. We work closely with our commercial teams to generate qualified new business leads and make our testing and data easier to sell. We work closely with marketing to generate owned and earned media reaching millions of marketers.

There are a lot of “industry thought leaders” and “thought leadership” out there. We have a clear definition of what it really means to lead the industry. With a legacy of industry thought leaders creating dramatic global impact that marketers benefit from. Including our founder John Kearon, Orlando Wood (Author of Lemon and Look out), Jon Evans (The Uncensored CMO) and Andrew Tindall (author of our most recent thought leadership and the SVP of Global Partnerships).

Do you want to join us to excite and change the industry?


What will you be doing?

  • You will have two objectives. One, deliver globally relevant marketing thought leadership with our media partners. Two, activate our thought leadership with our commercial team to ensure it makes our products and data easier to sell.
  • Responible for delivering globally relevant marketing thought leadership with the world’s largest media owners, agencies, and industry bodies.
  • Work closely with our Research and Marketing Science team to ensure it delivers to the objectives and narratives set by the Global Partnerships SVP and our partners. Supported by a Global Partnership manager that delivers the research plan.
  • Be a strategy resource to our new business and account management team to activate the thought leadership. Creating assets for them to use it at scale to win and grow business, training and planning with them. You will also “wow” our largest clients at key moments presenting the full thought leadership as an expert.
  • Work closely with our Marketing team to support our owned and earned media strategy globally.


You need to be this kind of person:

  • Extremely personally motivated, a “self-starter”. Full of tenacity, persistence and resilience.
  • Can effortlessly collaborate different types of people are teams. We work collaboratively with our partners and internal teams to enable us to achieve our goals.
  • A passionate marketer, learner and thought leader.
  • Desperate to cut through opinion and get to what consumers feel and what really drives effectiveness.
  • Can credibly attract and sustain the broad attention of global senior marketers whilst presenting.
  • Well organized, and can move multiple projects forward whilst keeping everyone aligned.


You need to have the following experience:

  • 5-10 years’ experience in marketing roles with clear exposure to strategy, planning, research and comms.
  • Experience with turning data actionable into insights with a clear narrative.
  • Experience presenting or pitching directly to marketers and/or agencies.
  • Preferred higher level education in marketing or experience creating marketing narrative, research, strategy presentations or thought leadership.



  • Competitive salary + bonus scheme
  • Health Insurance / Medical Insurance / Dental Insurance
  • Pension / 401K Plan
  • Flexible working arrangements (hybrid)
  • Educational reimbursement opportunities
  • Unlimited opportunities to interact with some of the leading thinkers in advertising and marketing fields
  • A Recognition Scheme to say thank you!
  • Regular socials, including summer and winter parties.
  • Financial Health checks
  • Wellbeing resources, including “de-clutter days” for your personal and professional needs.


We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.

Get In Touch

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