Test Your Ad: Smarter Ad Analysis, for Campaigns That Deliver
Predict Success. Improve Faster. Create Ads That Convert.
Test Your Ad helps you analyze advertisements with next-day insights, clear metrics, and expert diagnostics – everything you need to build ad campaigns that truly perform and grow your brand.
Make Ads People Love
Emotional ads drive greater sales and brand growth
When ads connect emotionally, they don’t just get noticed. They spark action. Test Your Ad measures real emotional response to predict an ad’s success in-market, helping you create ads that strengthen brand recognition, boost sales, and fuel long-term loyalty.
Proven Predictive Power
Star Ratings + ESOV = Unmatched growth forecasting
Our research across 264 brands and 4,000+ ads shows that media investment alone (ESOV) predicts 27% of brand growth. When you add Test Your Ad’s Star Rating into the equation, predictiveness rises to 48%. Smarter ad analysis leads to smarter, more profitable advertising strategies.
Test Your Ad
Speed, flexibility, and precision for your ad analysis
Choose the pace and level of insight that suits your advertising campaign. From rapid results to deep creative guidance, Test Your Ad offers flexible solutions built around your goals – with fast delivery and scalable pricing options.
Track and Compare Ads
Real-time ad rankings – your market landscape revealed
Test Your Ad
The core metrics that make ad analysis simple and powerful
Insightful Reporting
Smarter ad data, sharper decisions
Bigger Results
Our guidance turns science into creative impact
At System1, we’re passionate about creativity – and we want every ad to reach its full potential. Test Your Ad reports are just the beginning. Our tailored guidance takes insights from behavioral science, psychology, and marketing expertise to suggest powerful, practical improvements that drive better results.
Measure the true effectiveness of your outdoor ads – from static posters to digital billboards. In addition to Star, Spike, and Fluency metrics, Outdoor tests include Fast Fluency, capturing brand recognition after 2 seconds of exposure.
Plus, Outdoor Video Reports feature our Attention Time Curve, revealing when viewers stay engaged and when you risk losing them – helping you refine creative for maximum impact.
Find out how your radio, podcast, and streaming ads connect emotionally – and commercially. Test Your Ad Audio measures both short- and long-term effectiveness, even on unfinished drafts. Access deep insights like FaceTrace® emotional journeys, left- and right-brain features, types of happiness, and the emotional reasons behind every reaction.
Get a total view of your category’s advertising landscape – updated in near real time. With Premium, you can view and compare results for every linear TV ad in your sector just 24 hours after launch.
Benchmark your ads, track competitor strategies, spot creative trends, and get inspired – all through a flexible subscription plan tailored to your needs.
FANCY A CLOSER LOOK?
Request a demo of the Test Your Ad platform
Complete the form to book your demo.
- Discuss your use cases and business needs
- Our expert will give a hands-on demonstration of the product suite
- We will show how deep consumer insights can improve your existing goals
Featured Products
FAQs: Ad analysis
What is Test Your Ad?
Test Your Ad is System1’s ad testing platform that predicts and improves the real-world effectiveness of your creative before it launches. It uses emotion-based measurement and intuitive metrics to help marketers make ads that entertain, engage – and grow brands.
How does Test Your Ad predict ad effectiveness?
Test Your Ad measures emotional response and brand recognition – the two biggest drivers of commercial success. We predict short-term sales impact and long-term brand growth, giving you next-day insights you can actually use.
What types of creative can I test?
Pretty much everything. Test Your Ad supports TV ads, digital video, outdoor advertising (static and digital), print, radio, podcasts, streaming audio, and more. If it’s a brand touchpoint, we can help you optimize it.
What is the System1 Star Rating?
The Star Rating is our core metric for predicting an ad’s long-term brand-building potential. It’s based on real emotional responses from real people – and when combined with media spend (ESOV), it predicts up to 48% of brand growth.
Can I test ads with specific audiences?
Absolutely. While general population testing is our standard, you can also choose custom samples to gather insights from specific demographics, customer segments, or target markets – giving you even sharper creative guidance.
How quickly do I get my Test Your Ad results?
Fast. You’ll typically get full predictive results, metrics, and diagnostic feedback within 24 to 48 hours of your test launching.
What’s included in a Test Your Ad report?
Every Test Your Ad report includes:
Star Rating (brand growth prediction)
Spike Rating (short-term sales activation)
Fluency Rating (brand recognition and connection)
And depending on format, you’ll also get specialized metrics like Fast Fluency (for outdoor ads) and Attention Time Curves (for outdoor video). Add on guidance for even more insights.
What is Fast Fluency?
Fast Fluency measures brand recognition after 2 seconds of exposure; critical for outdoor advertising and quick-view formats. It shows how instantly your creative connects with your brand.
What is Attention Time Curve?
Attention Time Curve is a feature in our outdoor video reports that visualizes viewer engagement over time. It highlights when people stay focused and when they start drifting – helping you spot opportunities to keep attention high.
What’s the difference between Test Your Ad Premium and Test Your Ad Audit?
Test Your Ad Premium: Always-on subscription access to ad rankings and effectiveness results across your entire category – just 24 hours after linear TV ads launch. Benchmark, track competitors, spot trends, and stay inspired.
Test Your Ad Audit: A deep-dive, bespoke report focused on analyzing selected ads in your sector, with tailored strategic recommendations to sharpen your next creative moves.
Can I benchmark my ads against competitors?
Yes. With Test Your Ad Premium, you get access to live category rankings – tracking your own performance alongside competitor campaigns. Spot trends, benchmark effectiveness, and identify creative gaps you can exploit.
How is System1’s approach different from traditional ad testing?
Traditional testing often focuses on rational responses. We focus on emotion – because emotional connection drives brand growth. Our system predicts both short-term effects and long-term effects (profit gain and market share gain), offering faster, clearer, and more predictive insights.
What industries or sectors can use Test Your Ad?
If you run ads, you can leverage the Test Your Ad platform. We work across all sectors – FMCG/CPG, tech, finance, automotive, pharma/health, retail, insurance, entertainment, and more. Our database covers thousands of brands and over 100,000 ads (and counting).
How do I get started with Test Your Ad?
Easy. Request a demo right here on the page, and we’ll show you how Test Your Ad can predict, improve, and grow your creative effectiveness. Or if you’re already a client, log in and start testing.