Haribo, “Sweet Rugby Players”
Haribo’s “Sweet Rugby Players” is one in a series of similar ads from the confectionary company that are shown in numerous countries around the world. The ads drive laughs by unexpectedly showing adults discussing their love for Haribo’s gummy candy in the voices of enthusiastic children. In fact, the “Kid’s Voices” campaign has been so well-received that the brand even launched a special AR lens on Instagram to allow users to replace their voices with kids’ voices.
This particular version scores an exceptional 5.4-Stars. The playful tone and the giggly nature of the kids contrasts the masculine and rugged demeanor of the athletes. It’s no wonder that audiences enjoy the spot and the brand continues to leverage this theme in its creative.