How to Grow Your Brand With Radio Advertising
Creating Successful Audio Ad Campaigns
How to Measure Radio Advertising Effectiveness
Creating Ads That Sell: Market Philosophies & the System1 Playbook
What is Brand Storytelling and Why is it Important?
Brand Health Metrics – Do They Matter?
Lemon: Six Things You Should Know About 2019’s Most Important Marketing Book
A Stock Of Nudging Nuggets! 6 Things We Learned At Nudgestock 2019
Divided Brain, Divided World
Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist’s book lays out how the hemispheres really work – and the implications are huge.
Evolution And Emotion: The Roots Of Behaviour
How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of emotion.
Around The World In 25 Places
A new study reveals a startling truth about the places humans visit, with big implications for brands and mobile marketing. It’s just one example of the power of habit.
How To: Think About Trends
We change much less than we think we change… but change still happens. We explore how behavioural science can help marketers bet on the future without losing their shirt.
Lots of darts, same dartboard
Drawing even more heavily on the principles of behavioral science has led to some really intriguing research into answering this complex, though simply written, question: Knowing what we know now about behavioral science and System 1, what can we do? How are companies finding the Behavior Bullseye at the IIeX Behavior Conference?
These Aren’t The Insights You’re Looking For
Previously we published an obituary for the Traditional Concept, which struck a nerve and became our most-read post for months. Research concepts, we argued, are simply too reasonable – they are appeals to deliberative System 2 thinking in a world where decisions are actually made by our fast, emotionally-guided System 1.
Obituary: The Traditional Concept, c.1960 – 2014
The traditional Concept, which passed away earlier this year after a brief illness, will be fondly remembered by the many researchers who spent time with it. It was a reassuring presence in the research industry, its three part structure – Insight-Benefit-Reason To Believe – resonating as a solid, common sense way of developing and testing new products.
So, How Many Basic Emotions Are There Again?
We’ve had this article (or variants of it) brought to our attention a lot in the last couple of weeks. It’s about some new research by academic Rachael Jack which calls into question Paul Ekman’s idea that there are only “six basic emotions”. According to Jack’s work, there are actually four.
Surprising Fluency
In yesterday’s blog post I talked about a new study of scientific papers, which shows that hit papers – the ones with highest impact – score highly on both “conventionality” and “novelty”. In other words, the very new thrives best when it’s planted in extremely familiar soil.
How To Eat A Sandwich (The Daniel Kahneman Way)*
This is a post about how to get a better experience from your lunchtime sandwich. Here is a sandwich. This particular sandwich is a chicken, bacon and avocado baguette, but don’t worry! This powerful psychological trick works with any kind of sandwich.