Universal Pictures
Most film trailers don’t work too well as ads in their own right – the whole point of trailers is not to leave everything resolved, after all.
What makes the Jurassic Park trailer work so well?
1) Dinosaurs (duh) – happiness peaks when we see a herd racing across the prairie.
2) Nostalgia – when the original Jurassic Park cast members show up the audience love it.
Combined these leave Jurassic Park as the apex predator of Super Bowl trailers, leaving the much hyped Lord Of The Rings effort in the dust.
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