Microsoft
North America
The Chiefs won their first Super Bowl in 50 years, but the 49ers did get to make a little history at Super Bowl LIV, with the first ever woman coach at a Super Bowl in their coaching staff. Katie Sowers, the 49ers Assistant Offensive Coach, also starred in the best ad of the night – an inspirational story from Microsoft. The key to the ad is Sowers telling her story in her own words, letting the more relaxed side of her come across as well as her obvious grit and professional ability. Microsoft’s exhortation to viewers to “Be The One” who opens up opportunities for others is an uplifting message too, flipping the story from on-the-night significance to universal relevance.
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