Make Your DOOH Advertising Work Harder With Test Your Ad
Accurate predictions.
Actionable guidance.
DOOH ads that drive real impact.
Deliver more effective digital out-of-home advertising campaigns with next-day results, clear diagnostics, and emotional insight you can act on – all in one intuitive testing platform.
Create Ads That Connect
Emotional DOOH Ads Drive Greater Sales and Growth
The most effective outdoor and digital out-of-home ads work by creating powerful emotional connections. These are the ads people remember, talk about, and buy from. Test Your Ad reveals how your creative resonates emotionally – helping you turn digital signage and billboards into serious brand-building tools.
Make Every Media Dollar Count
Star Rating + Media Spend = 48% of Growth Explained
In a study across 264 brands and 4,000+ ads, we found that traditional media investment (ESOV) explains just 27% of brand growth. But when combined with our Star Rating – the gold-standard measure of long-term ad effectiveness – predictiveness jumps to 48%. Make smarter DOOH media buying decisions with data that truly reflects commercial impact.
Test Your Ad
Flexible Insight, Built Around Your Campaign
Choose the pace, depth and delivery that fits your DOOH campaign needs. Whether you want fast-turnaround predictions or deeper diagnostics, Test Your Ad adapts to your goals – from rapid creative checks to full strategic insight.
Test Your Ad
Core Metrics For Creative Effectiveness
Test Your Distinctive Assets+
Find Out How People Feel About Your Most Powerful Brand Cues
Smarter Reporting
Better Creative Decisions Backed By Data
Unlock Creative Potential
Expert Guidance Grounded in Science
Test Your Ad doesn’t just tell you how your creative performs. It helps you improve it. Our guidance draws on behavioral science and decades of ad effectiveness data to deliver smart, practical recommendations that elevate your DOOH and digital campaigns.
Test display, video and social creative across digital channels to see how your campaign is likely to perform. Understand emotional impact, brand recognition, and sales potential – all in a clear, actionable report. Run tests with general or custom audiences to reflect your real-world target market.
From digital billboards to roadside posters, Test Your Ad Outdoor helps you optimize creative for high-traffic, low-attention environments. See how quickly your brand is recognized, track viewer attention over time, and discover what holds – or loses – interest on outdoor screens.
Understand the emotional journey behind every second of your audio creative. Whether you’re running ads on radio, podcasts, or streaming platforms, Test Your Ad Audio reveals how your message lands with listeners – and where you can fine-tune to maximize both resonance and results.
Get a live view of your category with Premium – our subscription service for competitive ad intelligence. Track new linear TV ads within 24 hours of airing. Benchmark your brand, monitor competitors, and stay ahead of the trends shaping creative effectiveness.
Audit delivers strategic depth. Drawing from our full Test Your Ad database, we provide a detailed analysis of selected category ads – unpacking creative performance and emotional drivers. You’ll get actionable recommendations and expert consultation to help shape your next campaign or brief.
FANCY A CLOSER LOOK?
Request a demo of the Test Your Ad platform
Complete the form to book your demo.
- Discuss your use cases and business needs
- Our expert will give a hands-on demonstration of the product suite
- We will show how deep consumer insights can improve your existing goals
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FAQs: DOOH Advertising
What is Test Your Ad and how does it work?
Test Your Ad is a fast, predictive ad testing platform that helps marketers understand and improve the effectiveness of their creative. We test video, display, audio, and outdoor assets with real people, capturing emotional response and brand recognition – then deliver intuitive, actionable results within 24–48 hours.
Can I test DOOH and outdoor advertising specifically?
Yes. Test Your Ad Outdoor is built for both digital out of home (DOOH) and traditional outdoor advertising. We measure how quickly people recognize your brand, how the ad makes them feel, and where attention peaks or drops – helping you optimize creative for fast-moving, real-world environments like digital billboards and poster sites.
How predictive is Test Your Ad when it comes to real-world performance?
Very. In a study of 264 brands and 4,000+ ads, we found that media investment alone predicts 27% of brand growth. But when combined with our Star Rating – which captures the emotional and brand impact of your ad – predictiveness rises to 48%. That’s a powerful insight for shaping creative and media buying.
Which digital channels and formats can I test?
You can test ads for most major digital channels, including display, social, YouTube, streaming, and in-app environments. Whether it’s a polished final edit or a rough draft, we help you understand how your digital creative will land with your target audience – and how to improve it.
What metrics does Test Your Ad use?
Our three core metrics are:
- Star Rating – predicts long-term brand growth
- Spike Rating – predicts short-term sales impact
- Fluency Rating – measures brand recognition
We also offer platform-specific diagnostics (like Fast Fluency and Attention Time Curve for outdoor), second-by-second emotional analysis, and asset testing via Distinctive Assets+.
Can I track my competitors’ ads too?
Yes. With Test Your Ad Premium, you can monitor every new linear TV ad in your category from 24 hours after launch. Compare creative performance, track market trends, and benchmark your own campaigns to stay ahead of the competition.
How quickly can I get results?
We deliver most reports within 24–48 hours of launch. Whether you’re testing a new campaign before going live or optimizing based on early results, you’ll get insights fast – with the option to scale testing as needed.
What kind of support or guidance do I receive?
Alongside your report, you can access tailored creative guidance from our experts. Drawing on decades of marketing science and real-world data, we offer smart, actionable recommendations to help you turn insight into stronger DOOH, digital, and cross-channel campaigns.
Can I customize the audience I test with?
Absolutely. Test your ad with the general population or choose a custom sample aligned to your campaign’s target audience – whether that’s by age, region, demographics, brand familiarity, or behavioral traits.