Catch up on the webinar
Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.
In this webinar, we highlighted some of the top-performing adverts of 2023 and decoded why they work so well so you can apply these learnings to your next campaigns. It was the perfect opportunity for brand-side and agency execs to come together to celebrate and learn from each other’s work.
Nick Williamson, Marketing Director at System1, hosted the virtual discussion. He was joined by Tom Goodwin, Co-Founder of ALL WE HAVE IS NOW, Kate Waters, Director of Client Strategy and Planning at ITV, and Jamie Peate, Global Head of Effectiveness & Retail at McCann.