This paper discusses Coca-Cola’s success in creating captivating, behavioral-science based marketing campaigns to increase market share during the 2016 Rio Olympics.
This paper offers two innovative techniques for brand understanding. Fame, Feeling & Fluency is tracking using the broad mental impressions that guide consumer choice. Storyteller is a way of helping brands grow their 3Fs by finding the right story.
This report, explore the cleavages in the relationship between Marketing and Insights, how they see themselves vs. how they actually operate and prescriptions for making insights more effective and efficient at driving brand growth and 5-Star marketing.
This paper explores how Coca-Cola used an innovative emotional approach to brand tracking – rooted in modern theories about decision making and behaviour – to meet the challenges of preparing for the World Cup.
This paper discusses Coca-Cola’s Real-Time Intelligence platform, built together with System1 Research and brand consultants Talk Inc. to gain real-time insights into consumers’ engagement.
This paper describes a study on online payments conducted by System1 Research and MasterCard which combined “clickstream” data with in-the-moment survey data on intention and emotion.
This paper discusses Subway’s success in translating a global brand to local consumers in Latin America.
This paper proposes a new model for how advertising works and how it should be measured.
This paper offers proof that digital advertising can be emotionally effective for long-term profitability and short-term sales – but the two are driven by subtly different metrics.
This paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also our predictive method, Next Generation Predictive Markets, which now fully incorporates Fluent Innovation measures and is more accurately predictive than ever. Together they work to help marketers achieve the goal of profitable launches with zero waste.
This paper provides a new framework for understanding BE and identifies some of the influences on behaviour the research industry regularly overlooks.
This paper discusses our ad-testing methodology and why emotions within advertising is so important for profitable growth. Along with examining the different tactical approaches to making a great ad.
Using Virutal Rreality and “System 1” thinking to predict and produce in-store sales.
Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.