The Irrationality of Measuring Brand Performance
This paper discusses Coca-Cola’s success in creating captivating, behavioral-science based marketing campaigns to increase market share during the 2016 Rio Olympics.
Fame, Feeling & Fluency: When Brand Tracking Meets Behavioural Science
This paper offers two innovative techniques for brand understanding. Fame, Feeling & Fluency is tracking using the broad mental impressions that guide consumer choice. Storyteller is a way of helping brands grow their 3Fs by finding the right story.
The Future of Insights Project
This report, explore the cleavages in the relationship between Marketing and Insights, how they see themselves vs. how they actually operate and prescriptions for making insights more effective and efficient at driving brand growth and 5-Star marketing.
Beyond Brand Tracking
This paper explores how Coca-Cola used an innovative emotional approach to brand tracking – rooted in modern theories about decision making and behaviour – to meet the challenges of preparing for the World Cup.
Coca-Cola’s Real-Time Intelligence
This paper discusses Coca-Cola’s Real-Time Intelligence platform, built together with System1 Research and brand consultants Talk Inc. to gain real-time insights into consumers’ engagement.
Feel Nothing, Do Nothing
This paper describes a study on online payments conducted by System1 Research and MasterCard which combined “clickstream” data with in-the-moment survey data on intention and emotion.
Eat Fresh, Latin America!
This paper discusses Subway’s success in translating a global brand to local consumers in Latin America.
How Emotional Tugs Trump Rational Pushes
This paper proposes a new model for how advertising works and how it should be measured.
Feel More, Click More
This paper offers proof that digital advertising can be emotionally effective for long-term profitability and short-term sales – but the two are driven by subtly different metrics.
Next Generation Predictive Markets and Fluent Innovation
This paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also our predictive method, Next Generation Predictive Markets, which now fully incorporates Fluent Innovation measures and is more accurately predictive than ever. Together they work to help marketers achieve the goal of profitable launches with zero waste.
Behaving Economically With The Truth
This paper provides a new framework for understanding BE and identifies some of the influences on behaviour the research industry regularly overlooks.
‘Tis the Season for Brand Growth
This paper discusses our ad-testing methodology and why emotions within advertising is so important for profitable growth. Along with examining the different tactical approaches to making a great ad.
Moving Power, Not Stopping Power
Using Virutal Rreality and “System 1” thinking to predict and produce in-store sales.