Kevin and the Christmas Factory
Five years of 5-Star Christmas ads – no other brand aside from Coke and their Trucks can claim that, and certainly no other brand has managed it with new creative every time. Aldi’s Kevin the Carrot is an advertising phenomenon. The Kevin ads combine several of the elements we know to be particularly effective in advertising, like living characters, cultural references, humour and consistency. He really is Aldi’s golden ticket at Christmas, and now he’s back on top of our Nation’s Favourite charts.
