Uncensored CMO: Orlando Wood
The author of the IPA’s best-selling book, Lemon, Orlando Wood joins me for this episode of the Uncensored CMO. Orlando has a particularly unique perspective of how we can produce right-brained ads in this time of uncertainty. With his approach backed up by his findings in Lemon, we find out exactly how, as brands, we should be advertising.
What we cover:
- What is Lemon all about?
- How right-brained attributes in advertising can help long term brand building
- What impact will the Coronavirus have on the left-right brained way we think of the world?
- Should you continue doing the ‘Covid-Ads’ or should you stick to what you know?
- Can old Ads really be effective? Should brands go into the archives?