Why are brands removing their logos?
In this episode, it’s just Tom Ewing, System1 Head of Marketing, and Jon Evans, the UncensoredCMO, as our regular host James McKinven is in Boston at HubSpot’s INBOUND conference. We’re are going to commemorate his absence by talking all about absence. The growing trend of big brands leaving their logos and branding out of their advertising. We all know how important distinctive assets are to brands, so why are brands like Cadburys and Doritos trying to do without them, let’s find out.
Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it’s had. We talk about a few different campaigns in this episode, here are the links to everything referenced: