Feel More Buy More #2: Are Cannes Lions winning ads more effective?
In the second episode of the Feel More Buy More Podcast, we’re live from Cannes joined by our very own CEO, John Kearon and ex-Brewdog CMO, Jon Evans once more.
We talk with the Jo(h)ns about our study of the 75 Cannes Gold and Grand Prix winning ads over the past decade and answer the question – are they really more effective?
- Do Cannes Lions winning ads perform better than average in our tests?
- What are the characteristics of an award-winning ad?
- How well does controversy work for creating effective ads?
- How can Cannes Lions be improved for the better?