Each year we test over 20,000 ads globally, using our approach which is highly predictive of in-market performance. We take a shortlist of acclaimed ads, award-winning ads, and ad recommendations from all over the world, put them through our testing model, and then rank them from 1 to 5-Star according to their emotional power – their effectiveness. 2-Star is the norm but Nation’s Favourite Ad celebrates the cream of the crop – 4-Star and above.
It’s not unusual for a Christmas ad to top the Nation’s Favourite chart. After all, Christmas is when the UK’s advertisers usually go all.....
The only pre-Covid ad in our Top 10 has the unfortunate distinction of advertising a film which still hasn’t come out! Fortunately, it’s.....
Santander’s employment of entertainers Ant and Dec as their brand ambassadors got off to a slightly shaky start. The campaign - involving the.....
Released at the very end of 2020, in a season dominated by Christmas ads, Ambrosia’s (literal) flight of fantasy didn’t get much ad press.....
Don’t have a Fluent Device of your own to star in your Christmas ad? Don’t despair - you can always hire one. Sofa retailer DFS are a.....
It may seem strange that Coke needs to make a Christmas ad. After all, it already boasts one of the most effective holiday ads ever, its 1996.....
In its own small way, this confectionery ad might have been the bravest commercial of 2020. It was the first Covid-19 themed ad we’d seen to.....
Like Maltesers at No.6, Radox are a brand who have used the changed situation of their customers as an opportunity to push the boundaries a.....
It’s unusual to find ITV making the ads, not showing them. But 2020 has been a rather unusual year. Back in the initial lockdown people took.....
Back when this ad was released, we were just coming out of the first lockdown in the UK, but things were very far from normal. The friends are.....