Your Marketing Toolkit - System1 Group

Every great marketer needs a trusted toolkit for analyzing performance, staying up to date on competitors, striking the right balance between performance and brand building and ensuring creative is emotionally engaging for consumers.

At System1, we’re dedicated to helping marketers Create with Confidence. That’s why we’re opening up our marketing toolbox, filled with expert analysis and insights, backed by the latest industry research and our powerful testing platforms.

Read on for 6 ways to maximize the impact of your marketing.

The most common response to advertising is neutrality, an alarming finding given that ‘the more people feel, the more they buy.’

The Extraordinary Cost of Dull, a recent report from Peter Field, eatbigfish’s Adam Morgan and System1’s Jon Evans, reveals that more than 1 in 4 ads create even less of an emotional response than a 30-second film of cows eating grass in a field.

Does your advertising outperform cows eating grass?

Our Dull Audit looks at how ‘dull’ your advertising is (i.e., how prevalent neutrality is) and how it compares to your competitors. We’re offering a creative deep dive on 5-30 ads, including thematic analysis, barriers to emotional engagement and recommendations on how to improve creatives and combat dullness.

Timeline: From 6 working days*

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Download 'The Cost of Dull' Report

The most consistent brands benefit from greater brand and business effects, as showcased by data from System1 and the IPA. Our recent research, The Magic of Compound Creativity, defines the essential building blocks of creative consistency, the benefits of maintaining consistency and the compounding effect of this approach.

What’s your Creative Consistency Score?

With our Consistency Audit, discover how your brand scores on the three key building blocks of consistency: Creative Foundations, Culture of Consistency and Consistent Execution. This audit includes a creative deep dive on 5-30 ads to identify your brand’s most consistent features and themes and their impact on effectiveness.

Timeline: From 9 working days*

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Download 'Compound Creativity' Report

In a performance marketing era, how can marketers escape the ‘doom loop’ and make the case for building brands?

System1 and WARC recently collaborated on The Multiplier Effect, a report exploring the critical gap in advertising today, the silos between brand and performance, and best practices for integrating the two jobs of advertising.

Want to learn how your creative might multiply your return on investment?

Look no further than System1’s Test Your Ad platform, which predicts and improves the short- and long-term impact of your creative and offers actionable Guidance to help you further fine-tune to maximize emotional engagement and effectiveness.

Timeline: Results from 24 hours; Guidance from 3 days

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Download 'The Multiplier Effect' Report

Every brand’s marketing exists within the wider context of the category. Understanding the category’s creative landscape is key to mapping out what ‘great’ really looks like.

System1’ Test Your Ad Premium platform offers unparalleled access to your ads’ performance and your entire category, enabling you to see what’s working for your competitors and benchmark against the category average.

Where does your advertising rank compared to your competitors?

Our Category Audit will identify how strong your competitors are from a creative standpoint and what you can do to outperform them. This offering includes a deep dive on 5-30 ads, complete with analysis on performance, including drivers and barriers to effectiveness, plus strategic recommendations and advice that can inform future comms strategies and transform creative briefs.

Timeline: From 6 days*

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To make the most of your marketing, consumers must be able to quickly and easily recognize your brand. Distinctive assets are a win-win – they strengthen your branding and help drive intense, positive feelings among consumers that support short- and long-term business effects.

So, which of your assets are the most distinctive and deserve doubling down on?

System1’s Test Your Distinctive Assets offering helps you better understand your most powerful distinctive assets and how to use them to build your brand. We measure Fame x Fluency – how quickly do people attribute an asset to your brand?

Plus, our optional Feeling add-on uncovers how consumers feel about your assets. Test Your Distinctive Assets+ is the only distinctive asset test on the market that reveals the emotional response tied to your assets and your competitors. Our Fame x Feeling matrix reveals, for people correctly attributing an asset to your brand, how happy it makes them.

Timeline: From 15 days*

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What if you could identify your best ideas and further optimize them to maximize in-market success? With System1’s Test Your Innovation platform, you can predict and improve the commercial potential of all of your ideas, from new product development to taglines, logos, packaging, brand spokespeople and characters and more!

Launch a product that people can’t wait to buy.

With Test Your Innovation, you can quickly measure what matters most – how well your innovation is likely to perform in market based on how people feel about it. Gain valuable insight by benchmarking your results against our extensive database of over 54,000 ideas so you can be confident that you are investing in the best ideas for your business.

Timeline: From 48 hours

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Discover Test Your Innovation

*Confirm timings with your local System1 salesperson. Some timings may differ depending on your region.

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Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.