In The Media

16 April 2019

Telekom vs O2

Kathrin Posnanski writes in Horizont magazine about the latest O2 and Telekom campaigns in Germany. (German-language)

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8 April 2019

Corn Wars: Bud Light v Miller Lite

Bud Light have taken aim at rival Miller Lite with their corn syrup themed ads. But who’s winning the effectiveness battle? Jack Mayor writes for More About Advertising.

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27 March 2019

How Gillette Trolled The Trolls

Toxic or Triumph? Little Black Book features the results of our test on Gillette’s masculinity ad.

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27 March 2019

Has The Bauble Burst?

Will Goodhand talks Christmas ads to the Wall St Journal – are they in decline?

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27 March 2019

Edeka vs Lidl

The two German supermarket giants have big new campaigns out – we share their results with W&V (German-language)

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