In The Media

10 June 2019

Hershey’s Leads The Pack For Effective CPG TV Ads

Marketing Dive looks at the effectiveness of TV ads in CPG goods – one of America’s most competitive categories. Powered by Ad Ratings.

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10 June 2019

Anti-Ads And The Crisis Of Authenticity

As brands like Burger King and Brewdog turn to “anti-advertising” to cut through the noise, what are the long-term implications? Tom Ewing writes for More About Advertising

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15 May 2019

Effectiveness Unlocked: Long-Term Lessons For APAC Brands

A tour of some of the best examples of brands in APAC doing effective, emotional, brand-building communications.

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16 April 2019

Telekom vs O2

Kathrin Posnanski writes in Horizont magazine about the latest O2 and Telekom campaigns in Germany. (German-language)

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8 April 2019

Corn Wars: Bud Light v Miller Lite

Bud Light have taken aim at rival Miller Lite with their corn syrup themed ads. But who’s winning the effectiveness battle? Jack Mayor writes for More About Advertising.

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27 March 2019

How Gillette Trolled The Trolls

Toxic or Triumph? Little Black Book features the results of our test on Gillette’s masculinity ad.

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27 March 2019

Has The Bauble Burst?

Will Goodhand talks Christmas ads to the Wall St Journal – are they in decline?

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27 March 2019

Edeka vs Lidl

The two German supermarket giants have big new campaigns out – we share their results with W&V (German-language)

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