Big Thinking

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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Head of Marketing and Market Intelligence
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14 March 2019

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don't do different things - they do things differently. And the consequences for...

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals...

Tom Ewing
Head of Marketing and Market Intelligence
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4 April 2019

Ad Ratings Roundup – March’s Best And Worst New Ads

The ten most interesting new ads on Ad Ratings in March, featuring Hershey's, CapitalOne, Apple, and...

The ten most interesting new ads on Ad Ratings in March, featuring Hershey's, CapitalOne, Apple, and...

Tom Ewing
Head of Marketing and Market Intelligence
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Case Studies

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4 April 2019

Beer Brands in Germany

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Tom Ewing
Head of Marketing and Market Intelligence
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14 November 2018

10 Insights From Ad Ratings

Our System1 Ad Ratings database contains over 27,000 ads (and rising) - it's an insight and marketing tool of...

Our System1 Ad Ratings database contains over 27,000 ads (and rising) - it's an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its...

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13 June 2018

Food Innovation: How Far Is Too Far?

In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a...

In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado...

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Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.

John Kearon System1 Founder & CEO

Latest Blog Posts

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4 April 2019

Robot Revolution: How Good Are AI Ads?

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Tom Ewing
Head of Marketing and Market Intelligence
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20 February 2019

Evolution And Emotion: The Roots Of Behaviour

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

Tom Ewing
Head of Marketing and Market Intelligence
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27 February 2019

Heartwarmer Or Tear-Jerker? The Storyteller’s Dilemma

Our ranking of this year's Chinese New Year ads showed the thin line between effective emotions and a too-sad...

Our ranking of this year's Chinese New Year ads showed the thin line between effective emotions and a too-sad...

Tom Ewing
Head of Marketing and Market Intelligence
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16 April 2019

It’s GRIT Time!

The annual GRIT survey is open – have your say on industry trends and opportunities and nominate the most innovative firms around.

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8 April 2019

Drop By For A Coffee At IIEX

IIEX (April 23-25) is almost here. We’re speaking about effectiveness, running a stand and this year you can start your day the System1 way, with a cup of strong coffee at the sponsored bar.

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27 March 2019

System1 Wins MRS Award Nomination

Our “Murder At Marketing Manor” session, focusing on campaign effectiveness, is up for Best Workshop at this year’s awards.

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In The Media

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16 April 2019

Telekom vs O2

Kathrin Posnanski writes in Horizont magazine about the latest O2 and Telekom campaigns in Germany. (German-language)

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8 April 2019

Corn Wars: Bud Light v Miller Lite

Bud Light have taken aim at rival Miller Lite with their corn syrup themed ads. But who’s winning the effectiveness battle? Jack Mayor writes for More About Advertising.

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27 March 2019

How Gillette Trolled The Trolls

Toxic or Triumph? Little Black Book features the results of our test on Gillette’s masculinity ad.

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