Big Thinking

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1 July 2019

Are Cannes Lions winning ads more effective?

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James McKinven
Marketing Manager
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25 April 2019

Five Big Themes From IIEX 2019

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Tom Ewing
Head of Marketing and Market Intelligence
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10 June 2019

Download Our Fluent Devices Case Study

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study...

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising...

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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Head of Marketing and Market Intelligence
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Case Studies

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15 May 2019

Singapore Beer Distinctive Asset Test

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Tom Ewing
Head of Marketing and Market Intelligence
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25 April 2019

Ad Ratings At IIEX: When Your Fluent Device Retires

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8 May 2019

Tracking Case Study: Airlines In Germany

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Latest Blog Posts

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14 August 2019

Ad Ratings Round Up: July 2019

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Tom Ewing
Head of Marketing and Market Intelligence
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9 August 2019

Bring on the Dancing Beasties

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Tom Ewing
Head of Marketing and Market Intelligence
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23 May 2019

The Best Ads Since Sliced Bread?

The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands'...

The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands' blockbuster ads fare in...

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4 April 2019

Robot Revolution: How Good Are AI Ads?

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Tom Ewing
Head of Marketing and Market Intelligence
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10 June 2019

System1 Welcomes Lester Sualog As APAC MD

Lester has had a glittering career at agencies and clients across the APAC region… and he throws a mean frisbee too.

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10 June 2019

Find Out About Our Cannes Lions Beach Event

We’re off to Cannes – but what are we doing there? Get the latest news here.

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29 April 2019

Whatever NEXT? System1 in Chicago this June

Who killed effectiveness? Come to NEXT and take part in our award-nominated Marketing Murder Mystery workshop to understand the threats to 5-Star marketing.

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In The Media

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10 June 2019

Anti-Ads And The Crisis Of Authenticity

As brands like Burger King and Brewdog turn to “anti-advertising” to cut through the noise, what are the long-term implications? Tom Ewing writes for More About Advertising

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10 June 2019

Hershey’s Leads The Pack For Effective CPG TV Ads

Marketing Dive looks at the effectiveness of TV ads in CPG goods – one of America’s most competitive categories. Powered by Ad Ratings.

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15 May 2019

Effectiveness Unlocked: Long-Term Lessons For APAC Brands

A tour of some of the best examples of brands in APAC doing effective, emotional, brand-building communications.

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