Big Thinking

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25 April 2019

Five Big Themes From IIEX 2019

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Tom Ewing
Head of Marketing and Market Intelligence
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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Head of Marketing and Market Intelligence
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14 March 2019

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don't do different things - they do things differently. And the consequences for...

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals...

Tom Ewing
Head of Marketing and Market Intelligence
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Case Studies

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15 May 2019

Singapore Beer Distinctive Asset Test

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25 April 2019

Ad Ratings At IIEX: When Your Fluent Device Retires

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8 May 2019

Tracking Case Study: Airlines In Germany

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Latest Blog Posts

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9 May 2019

Ad Ratings Roundup: April’s Hits And Misses

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Tom Ewing
Head of Marketing and Market Intelligence
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4 April 2019

Robot Revolution: How Good Are AI Ads?

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Tom Ewing
Head of Marketing and Market Intelligence
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20 February 2019

Evolution And Emotion: The Roots Of Behaviour

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

Tom Ewing
Head of Marketing and Market Intelligence
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25 April 2019

Sun, Sea, Sand… And System1

Get the first details on our free Cannes Beach Event - and find out how to get onto the guest...

Get the first details on our free Cannes Beach Event - and find out how to get onto the guest...

John Kearon
CEO and Founder
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29 April 2019

Whatever NEXT? System1 in Chicago this June

Who killed effectiveness? Come to NEXT and take part in our award-nominated Marketing Murder Mystery workshop to understand the threats to 5-Star marketing.

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27 March 2019

System1 Wins MRS Award Nomination

Our “Murder At Marketing Manor” session, focusing on campaign effectiveness, is up for Best Workshop at this year’s awards.

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In The Media

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15 May 2019

Effectiveness Unlocked: Long-Term Lessons For APAC Brands

A tour of some of the best examples of brands in APAC doing effective, emotional, brand-building communications.

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16 April 2019

Telekom vs O2

Kathrin Posnanski writes in Horizont magazine about the latest O2 and Telekom campaigns in Germany. (German-language)

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8 April 2019

Corn Wars: Bud Light v Miller Lite

Bud Light have taken aim at rival Miller Lite with their corn syrup themed ads. But who’s winning the effectiveness battle? Jack Mayor writes for More About Advertising.

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