Big Thinking

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1 July 2019

Are Cannes Lions winning ads more effective?

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James McKinven
Marketing Manager
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25 April 2019

Five Big Themes From IIEX 2019

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Tom Ewing
Editor in chief
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10 June 2019

Download Our Fluent Devices Case Study

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study...

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising...

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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Editor in chief
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Case Studies

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23 July 2019

Ad Test Case Study: German E-Cars

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Kathrin Posnanski
Senior Country Director, Germany
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25 April 2019

Ad Ratings At IIEX: When Your Fluent Device Retires

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8 May 2019

Tracking Case Study: Airlines In Germany

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Latest Blog Posts

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21 November 2019

Christmas Ads: The Top Ten

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James McKinven
Marketing Manager
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13 November 2019

An Ad is for Life… Not Just for Christmas

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James McKinven
Marketing Manager
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31 October 2019

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

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James McKinven
Marketing Manager
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15 October 2019

A conversation with the author of Lemon, Orlando Wood

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James McKinven
Marketing Manager
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10 June 2019

System1 Welcomes Lester Sualog As APAC MD

Lester has had a glittering career at agencies and clients across the APAC region… and he throws a mean frisbee too.

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10 June 2019

Find Out About Our Cannes Lions Beach Event

We’re off to Cannes – but what are we doing there? Get the latest news here.

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29 April 2019

Whatever NEXT? System1 in Chicago this June

Who killed effectiveness? Come to NEXT and take part in our award-nominated Marketing Murder Mystery workshop to understand the threats to 5-Star marketing.

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In The Media

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10 June 2019

Anti-Ads And The Crisis Of Authenticity

As brands like Burger King and Brewdog turn to “anti-advertising” to cut through the noise, what are the long-term implications? Tom Ewing writes for More About Advertising

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10 June 2019

Hershey’s Leads The Pack For Effective CPG TV Ads

Marketing Dive looks at the effectiveness of TV ads in CPG goods – one of America’s most competitive categories. Powered by Ad Ratings.

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15 May 2019

Effectiveness Unlocked: Long-Term Lessons For APAC Brands

A tour of some of the best examples of brands in APAC doing effective, emotional, brand-building communications.

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