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Innovation: It’s no joke!

Download Reports

Stop guessing. Start predicting

Our Test Your Idea platform provides predictive insights on concepts like product prototypes, product names, logos and more.

We took the opportunity to see how imaginary concepts stack up against newer, real product launches.

The higher the Star ratings, the more profit potential the idea has

Each idea is assigned a Star rating based on three key metrics:

Predicted Acceptance – Pick the idea with the most profit potential. This is the percentage of people who would probably buy shares in the idea.

Speed of Trading – Launch a product people can’t wait to buy. The less time people spend deciding to buy, the happier they feel about their purchase.

Emotional Pull – System1’s FaceTrace® details the emotions that people feel regarding each concept. The more your idea makes them feel, the more likely they’ll engage with it.

Learn more
Learn more

We tested five concepts across three categories: alcohol, snacks and technology

Read on to learn which ideas scored well with audiences.

Alcohol

Testing Un-beer-lievable Alcohol Concepts

Which April Fool’s Day pranks and recent product launches scored highest with our Test Your Idea platform?

Read More
Snacks

Which Snacks will Take a Bite out of Market Share?

Our Test Your Idea platform reveals which April Fool’s Day snack concepts and new products are a success.

Read More
Technology

Testing the Latest Consumer Innovations

Discover which consumer tech – both real and faux – has the most profit potential with our Test Your Idea platform.

Read More

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Is your brand looking to determine whether an idea will be profitable in the market? Sign up to be the first to know when the fully automated version of our Test Your Idea platform is available. 

In the meantime, you’ll be able to:

  • Download the full reports
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