What’s better than one celebrity? Half a dozen!
OK, that’s not always the case – plenty of brands have found that overloading your ad with big names can backfire. But when there’s a strong uniting idea to justify it, the tactic can work.
Here Michelob brings together athletes from across sports – including a show-stopping cameo from Serena Williams – for a spot of downtime bowling.
It’s a shot of fantasy with a nostalgia chaser, thanks to a classic rock soundtrack and a nod to The Big Lebowski.Back To All
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