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    • About Us
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    • Test Your Ad
    • Test Your Idea
    • Test Your Brand
    • Case Studies
  • Insights
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    • Nation’s Favourite Ads 2022
    • Super Bowl LVII
    • Christmas
    • World Cup
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    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
  • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
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    • Investor Info
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  • Contact Us
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7
3.8
Parent Company:

Michelob

Welcome to Superior Bowl

Our opinion

What’s better than one celebrity? Half a dozen!

OK, that’s not always the case – plenty of brands have found that overloading your ad with big names can backfire. But when there’s a strong uniting idea to justify it, the tactic can work.

Here Michelob brings together athletes from across sports – including a show-stopping cameo from Serena Williams – for a spot of downtime bowling.

It’s a shot of fantasy with a nostalgia chaser, thanks to a classic rock soundtrack and a nod to The Big Lebowski.

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