The power of a cultural reference! In Orlando Wood’s Lemon he talks about how making references to the world outside your ad can attract that all-important right-brained attention. Here’s an example: an entirely product centred ad for frozen pizza, massively enlivened by using Frank Sinatra’s “My Kind Of Town (Chicago Is)” on the soundtrack. The singer’s voice brings a whole host of visual and cultural associations to mind which makes those cheesy toppings that much more emotionally enticing.Back To All
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