In general we advise brands to stay away from message-heavy advertising as the information overload makes viewers tune out. But every category is different, and it’s a tactic that often works for baby care ads, where the audience are people who want reassurance that brands are doing their best to help them care for their babies the right way. Of course, it also helps that baby care ads get to use lots and lots of babies. Which – no surprise – people enjoy seeing.Back To All
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