The danger with sports ads is you get so caught up in the minutiae of a particular event – the stars, the location, the history – that you miss out on an emotional throughline amidst all the razzle-dazzle. Rugby Ball manufacturer Gilbert avoid this trap by focusing not on the Rugby World Cup itself but on a young fan inspired by the event. Telling his story has more emotional weight – and unlike sports events, a guaranteed happy ending.Back To All
Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.