80.94
Gilbert
United Kingdom
The danger with sports ads is you get so caught up in the minutiae of a particular event – the stars, the location, the history – that you miss out on an emotional throughline amidst all the razzle-dazzle. Rugby Ball manufacturer Gilbert avoid this trap by focusing not on the Rugby World Cup itself but on a young fan inspired by the event. Telling his story has more emotional weight – and unlike sports events, a guaranteed happy ending.
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