Like Maltesers at No.6, Radox are a brand who have used the changed situation of their customers as an opportunity to push the boundaries a little and create something a bit cheekier than the standard approach. In this case, the Unilever brand has asked its customers to send in footage of them singing their favourite tunes in the shower.
The results are a great deal more on the cringey than sexy side, but in a good-natured, enjoyable way which effectively communicates Radox’ brand promise – it’s a brand to relax you and make you feel good when you bathe. And it’s a very human ad, providing a bit of intimacy – however tuneless – at a lonely time.Back To All
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