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5
4.3
Parent Company:

Skechers

On the Road Again

Our opinion

Skechers ran two ads at the Super Bowl, both using country legend Willie Nelson.

The one in the Top 10 was the more straightforward of the two, a simple montage with a famous song and happy joggers.

It’s the kind of ad which could run at any time of year (and probably should, since people loved it). Even at the Super Bowl, if you get the basics right your audience will respond well.

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