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9
5.2
Parent Company:

Magnum

Region:

United Kingdom

Never Stop Playing

Our opinion

A breezy, sunny summer ad from Magnum, with ice cream eaters indulging their playful side in some suitably deluxe settings. Feels more like a perfume ad than an ice cream spot, which goes to show that when you shake up category codes a little, you can often create surprise and delight among viewers.

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