• About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Idea
    • Test Your Brand
    • Case Studies
  • Insights
    • Campaigns
    • Nation’s Favourite Ads 2022
    • Super Bowl LVII
    • Christmas
    • World Cup
    • Advertising Effectiveness
    • Lemon
    • Look Out
    • Unlocking Profitable Growth
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
  • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
  • Work With Us
    • Careers
  • Contact Us
    • Get In Touch
    • Offices
  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Idea
    • Test Your Brand
    • Case Studies
  • Insights
    • Campaigns
    • Nation’s Favourite Ads 2022
    • Super Bowl LVII
    • Christmas
    • World Cup
    • Advertising Effectiveness
    • Lemon
    • Look Out
    • Unlocking Profitable Growth
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
  • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
  • Work With Us
    • Careers
  • Contact Us
    • Get In Touch
    • Offices
7
5.4
Parent Company:

Maltesers

Region:

United Kingdom

Home Baking

Our opinion

In its own small way, this confectionery ad might have been the bravest commercial of 2020. It was the first Covid-19 themed ad we’d seen to try and find a lighter side in the weird circumstances of lockdown, with a group of mums sharing their home baking experiments with their kids on a video chat. One of them proudly displays her creation – and doesn’t get quite the response she was after.

It’s not the most subtle of jokes, but the ad sells it because the acting of the four mums – who appeared in a series of ads in Spring and Summer – is so good. They feel natural, and familiar to anyone who’s been forced onto video for their socialising – which, let’s face it, is most of us. And by finding the human side of a pandemic, it also found a warm audience reception and a 5-Star score.

See the full report here.

Back To All

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.

Contact Us

Get the Ad Of The Week in your inbox

By subscribing you agree to the use of your data in accordance with our privacy policy

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Contact
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules
© 2023 System1 Group PLC. All rights reserved.
Website by Luke Greenaway