Cadbury
VCCP
United Kingdom
An old man gets irritated when next door’s kids launch their toys accidentally into his garden. Until one day a present arrives that he doesn’t need to throw back. The pick of an excellent year’s worth of ads for Cadbury, this has the mix of realism, emotional storytelling and a strong twist that makes some of their other 2019 work shine. But this ad is the riskiest as well as the best – if its sad feelings weren’t properly resolved it could have ended up scoring far lower. It’s a tie in to Cadbury’s work with Age Concern, but the brand doesn’t overplay the purpose element – this is a very effective ad in its own right.
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