Joules
United Kingdom
Online retailer Joules proves it can match the big brands with this 5-Star Christmas ad. Of course, it has some heavyweight help from Wallace And Gromit, British cultural icons whose inventions and mishaps drive the narrative here. Even so the ad gets a strong Spike score as well as 5-Stars – so it’s not losing out on brand recognition either. Joules will be hoping the success of this ad translates into broader fame and recognition next year.
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