Comcast / Xfinity Mobile
North America
Comcast and Apple team up for a short and sweet spot showing the power of the iPad in breaking down barriers. There’s a heap of non-verbal communication and between-ness in here, and a strong storyline (with a satisfying end) enhances the right-brained quotient. Apple often fall foul of their own cleverness, making artsy ads which don’t move people – so it’s good to be reminded they can still turn out simple and powerful work.
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