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36
4.6
Emotion Into Action Score:

80.67

Parent Company:

Duracell

Length:

00:19

Region:

United Kingdom

Bring Buzz Back to Life

Our opinion

When celebrity cameos in ads score well, you have to ask – is it the brand, or the guest star, that people are enjoying? In this case, Duracell are sensible enough to include their own bunny mascot alongside Buzz Lightyear, so even if the happiness created is all about Toy Story, they can hitch a ride to effectiveness and beyond.

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