80.67
Duracell
00:19
United Kingdom
When celebrity cameos in ads score well, you have to ask – is it the brand, or the guest star, that people are enjoying? In this case, Duracell are sensible enough to include their own bunny mascot alongside Buzz Lightyear, so even if the happiness created is all about Toy Story, they can hitch a ride to effectiveness and beyond.
Back To AllGot a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.