Digital Advertising Intelligence: Predict Long-Term Success

Informed Decisions.
Competitive Ad Intelligence.
Reliable Results.

Upgrade your ad campaigns with Test Your Ad: the ultimate digital advertising intelligence tool. Gain valuable insights to make informed decisions, outmaneuver competitors, and achieve reliable results in out-of-home and digital marketing initiatives. Empowering advertisers with the data to drive sales spikes and long-term success.

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Predictive
Reliably gauge the performance of future ads
Speed
Dashboards can deliver results in under 24 hours
Ease
Intuitive platform designed for advertisers

Star rating has been validated in conjunction with the IPA

A selection of the brands we've already worked with

EMOTIONAL & BEHAVIORAL RESPONSE

Find Out How Audiences Respond to Digital Ads

Understand your target audience and their emotional responses more deeply with Test Your Ad. Analyze marketing touchpoints, commercial messaging, and the overall effectiveness of your digital campaigns to optimize brand engagement and drive meaningful interactions geared at increasing sales and growing your brand. Gain valuable insights into your audience preferences and tailor your digital ads for maximum impact and best-in-industry resonance.

What our clients say

5.2

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
5.2

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots
5.9

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Chief Brand & Marketing Aldi
5.2

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"We’ve used System1 throughout the development of the advert, not just for the first draft. As a result, we’ve achieved really strong results for our final edit – within the top 0.7% of all adverts tested and an amazing 5-Star result"
Helen Jeremiah VP Marketing Director, Walgreens Boots Alliance

ACCURATELY PREDICT AD PERFORMANCE

Predict Strategy Success Before You Go To Market

Deploy Test Your Ad to accurately forecast the performance of your marketing strategies – prior to campaign launch. Develop your commercial plans with confidence, armed with insights into potential outcomes and results. Whether you're a retailer refining your approach or an advertiser crafting new campaigns, our advanced analytics offer valuable insights to refine your marketing strategy and ensure your ads effectively engage your target audience.

INSIGHT INTO MARKET TRENDS

Understand Your Competitors & Landscape

Gain valuable insights into your competitors’ performance and monitor market trends to stay ahead in your industry. Stay informed and adapt your strategies accordingly for sustainable performance and accelerated growth.

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FLEXIBLE DIGITAL ADVERTISING INTELLIGENCE

Explore Our Options

Flexible options and pricing levels. Fast delivery. Consumer engagement data, actionable insights, market strategy, and brand growth.

BEHIND THE SCENES

Three Core Digital Advertising Intelligence Metrics

Create digital marketing ad campaigns that push your marketing strategy above those of your competitors.

Star Rating

Predicts long-term market share growth
Spike Rating

Indicates short-term sales potential
Fluency Rating

Indicates strength of brand recognition

ADVANCED DATA ANALYTICS DISTILLED

Valuable Insights For Data-Driven Decisions

Unlock the potential of Test Your Ad: access intuitive software and ad intelligence dashboards to gain a wealth of valuable insights. With comprehensive market analysis and detailed reports at your fingertips, you can confidently make data-driven decisions that optimize your digital advertising strategies for maximum commercial impact and long-term brand success in the competitive landscape.

Pricing

DIGITAL AD INTELLIGENCE TOOL

Test Your Ad: Digital

Maximize the effectiveness of your digital advertising campaigns with Test Your Ad. Our comprehensive digital ad intelligence tool provides valuable insights into ad performance, allowing advertisers to plan and execute strategies with confidence and precision. Get actionable results to optimize your digital marketing efforts and achieve your campaign objectives and, in turn, pave the way for sustained brand success.

Out-Of-Home Ad Intelligence

Test Your Ad: Outdoor

Assess your outdoor posters, billboards, and digital outdoor assets. TYA Outdoor uses Fast Fluency alongside Star, Spike, and Fluency Ratings. This innovative metric gauges brand recognition within the first 2 seconds of exposure, delivering actionable insights into the immediate connection between your marketing strategy and brand. TYA Outdoor incorporates an attention time curve, offering a visual depiction of viewer engagement duration and key moments when attention is lost.

AUDIO AD INTELLIGENCE TOOL

Test Your Ad: Audio

Make data-driven decisions in radio advertising, podcasting, soundtracks, music in advertising, jingles and more with Test Your Ad: Audio. Our innovative audio ad intelligence tool empowers retailers and advertisers with key insights into audio ad performance. With advanced analytics and key features, you’ll have the power to optimize audio advertising strategies for maximum impact and reach your target audience effectively.

PREMIUM AD INTELLIGENCE TOOL

Test Your Ad: Premium

Or really refine your ad campaigns with Test Your Ad: Premium, offering enhanced capabilities and premium features for unparalleled insights into your advertising performance. Gain competitive intelligence and sharpen your marketing strategies with our most advanced analytics, enabling you to make informed decisions with 360° industry visibility and achieve superior results in your digital landscape.

DIGITAL AD AUDITING TOOL

Test Your Ad: Audit

Identify new opportunities for growth with Test Your Ad: Audit. Evaluate your digital ad strategy, analyze core performance metrics, and gain valuable insights to optimize your digital campaigns. With comprehensive analysis and actionable recommendations, empower your marketing strategy and drive real, brand-boosting results in the digital advertising landscape.

FANCY A CLOSER LOOK?

Request a demo
of the Test Your Ad platform

Discover what consumers think about your ads and your competitors’ ads. Complete the form to book your demo.

Discuss your use cases and business needs
Our expert will give a hands-on demonstration of the product suite
We will show how deep consumer and digital ad intelligence can improve your existing goals

Featured Products

Test Your Brand

Fame Feeling & Fluency
drive profitable growth

As World leaders in predicting and improving brand effectiveness, Test Your Brand provides the most predictive metrics and richest diagnostics.

Test Your Brand

Test Your Innovation

5-Star Innovation is
80% familiar, 20% new

As World leaders in predicting and improving new product effectiveness, Test Your Idea provides the most accurate/predictive metrics.

Test Your Innovation

Digital Advertising Intelligence: FAQs

What is the difference between Star Rating, Spike Rating, and Fluency score?

Star Rating measures the overall emotional effectiveness of an ad. Spike Rating evaluates its potential to drive short-term sales, while Fluency Score assesses the ad and brand’s ability to be remembered.

What exactly is digital advertising intelligence?

Digital advertising intelligence involves gathering and analyzing data to gain insights into the performance and effectiveness of digital ad campaigns, enabling advertisers to make data-driven decisions and optimize their strategies for better results.

What impact does emotional ad response have on sales and brand growth?

Emotional ad response directly influences consumer behavior, leading to increased sales and long-term brand growth. Ads that evoke strong emotional responses are more likely to be remembered and positively associated with the brand, fostering customer loyalty and driving business success.

How does Test Your Ad help improve digital advertising strategies?

Test Your Ad provides valuable insights into ad performance, audience response, and competitive intelligence, enabling advertisers to optimize their digital advertising strategies for better results. By analyzing data and identifying areas for improvement, advertisers can refine their campaigns and achieve greater success.

Does digital advertising complement other marketing initiatives?

Yes, digital advertising can complement other marketing initiatives by reaching target audiences across various channels and touchpoints. By integrating digital advertising with other marketing efforts such as social media, email marketing, and content marketing, advertisers can create cohesive and impactful campaigns that drive results.

Who uses System1’s digital advertising intelligence tool?

Advertisers, marketers, and agencies across industries use System1’s digital advertising intelligence tool to analyze ad performance, gain insights into audience behavior, and optimize their digital advertising strategies for better results and greater ROI.

How can advertisers optimize their digital advertising strategy?

Advertisers can optimize their digital advertising strategy by leveraging data-driven insights, conducting A/B testing, targeting the right audience segments, and continuously monitoring and analyzing ad performance. By refining their targeting, messaging, and creative based on actionable insights, advertisers can improve campaign effectiveness and achieve their advertising goals.

Try Test Your Ad

Request a Demo

Digital Advertising Intelligence: Predict Long-Term Success

Informed Decisions.
Competitive Ad Intelligence.
Reliable Results.

Predictive
Reliably gauge the performance of future ads

Speed
Dashboards can deliver results in under 24 hours

Ease
Intuitive platform designed for advertisers

A selection of the brands we've already worked with

Find Out How Audiences Respond to Digital Ads

Predict Strategy Success Before You Go To Market

Understand Your Competitors & Landscape

Explore Our Options

Three Core Digital Advertising Intelligence Metrics

Star Rating

Spike Rating

Fluency Rating

Valuable Insights For Data-Driven Decisions

Pricing

Test Your Ad: Digital

Test Your Ad: Outdoor

Test Your Ad: Audio

Test Your Ad: Premium

Test Your Ad: Audit

Request a demo
of the Test Your Ad platform

Featured Products

Fame Feeling & Fluency
drive profitable growth

5-Star Innovation is
80% familiar, 20% new

What is the difference between Star Rating, Spike Rating, and Fluency score?

What exactly is digital advertising intelligence?

What impact does emotional ad response have on sales and brand growth?

How does Test Your Ad help improve digital advertising strategies?

Does digital advertising complement other marketing initiatives?

Who uses System1’s digital advertising intelligence tool?

How can advertisers optimize their digital advertising strategy?

Try Test Your Ad

Digital Advertising Intelligence: Predict Long-Term Success

Informed Decisions. Competitive Ad Intelligence. Reliable Results.

Predictive Reliably gauge the performance of future ads

Speed Dashboards can deliver results in under 24 hours

Ease Intuitive platform designed for advertisers

A selection of the brands we've already worked with

Find Out How Audiences Respond to Digital Ads

Predict Strategy Success Before You Go To Market

Understand Your Competitors & Landscape

Explore Our Options

Three Core Digital Advertising Intelligence Metrics

Star Rating

Spike Rating

Fluency Rating

Valuable Insights For Data-Driven Decisions

Pricing

Test Your Ad: Digital

Test Your Ad: Outdoor

Test Your Ad: Audio

Test Your Ad: Premium

Test Your Ad: Audit

Request a demo of the Test Your Ad platform

Featured Products

Fame Feeling & Fluency drive profitable growth

5-Star Innovation is 80% familiar, 20% new

What is the difference between Star Rating, Spike Rating, and Fluency score?

What exactly is digital advertising intelligence?

What impact does emotional ad response have on sales and brand growth?

How does Test Your Ad help improve digital advertising strategies?

Does digital advertising complement other marketing initiatives?

Who uses System1’s digital advertising intelligence tool?

How can advertisers optimize their digital advertising strategy?

Try Test Your Ad

Informed Decisions.
Competitive Ad Intelligence.
Reliable Results.

Predictive
Reliably gauge the performance of future ads

Speed
Dashboards can deliver results in under 24 hours

Ease
Intuitive platform designed for advertisers

Request a demo
of the Test Your Ad platform

Fame Feeling & Fluency
drive profitable growth

5-Star Innovation is
80% familiar, 20% new