Case Study: Flu Remedies

In addition to the all-dominant topic of Covid-19, we must not forget that it is also flu season.

System1 Research has taken this opportunity to test some advertisements around the topic of flu remedies for their strength in terms of long-term and short-term growth potential:

  • Wick DayNait „Für aktivere Tage und erholsame Nächte trotz Erkältung“
  • Grippostad Complex „Hochzeit“
  • Aspirin Complex  „Trotz Erkältung voll im Leben“
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