Case Study: Coffee
Coffee is a popular drink. Many people can no longer imagine everyday life without coffee. Some long-established as well as new up-and-coming brands are fighting for this market.
System1 Research has taken this opportunity to test four current coffee brand commercials for their strength in terms of long-term and short-term growth potential:
- Nescafé „Der Besuch“
- Melitta „All-in-One“
- Dallmayr dOro „Kaffeeexperte“
- Lavazza „Der echt italienische Kaffee“