To Survive The Retail Apocalypse, Keep Moving
These are tough times for physical retailers. It seems like every week, news breaks of another brand in trouble. With 60% of purchase decisions made in the retail environment, understanding and predicting shopper decisions is a critical task and one that deserves the appropriate investment.
Ready Shopper One: Why Marketers Need Full Immersion
Alternative realities are big right now. The success of Steven Spielberg’s Ready Player One blockbuster – about a guy whose exploits in a virtual online game win him fame and fortune – shows the idea of “VR” still seduces even now we can build our own headset by folding up a bit of cardboard.
Moving Power, Not Stopping Power
What should shopper marketers aim for? Research has shown that aiming for moving power is much more successful in driving System 1 decision making processes than stopping power.