Sage gets bossy in its latest campaign

Today, a boss can be anyone. Small business accounting software provider, Sage, know this all too well. In its latest Boss It campaign, Sage highlights the entrepreneurs that are tackling their day-to-day work like, well, bosses. The campaign is playful and confident, but does it deliver the emotion and attachment needed for long term success?

We decided to test it out.

System1’s Creative Guidance expert, Megan Li, breaks down our analysis of the campaign. Megan summarises how the ad performed against our System1 Test Your Ad metrics – Star Rating, Spike Rating and Brand Fluency – as indicators of the ad’s long and short-term impact on business performance. Then she takes a critical view on the creative – providing actionable recommendations for optimisation. Learnings that you can take into the creative development of your next ad campaign.

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