E-Trade
One of the best things about Fluent Devices and recurring characters is that even if you ditch one, you can bring it back and get a big boost to Happiness.
That’s what E-Trade do with their baby mascot who hasn’t been seen since 2014 (when he resigned in disgust at being replaced by a cat). Now the baby is back, with the whole ad themed around his being tempted back to action.
Self referential? Sure. But it works – a 4.1 Star result, excellent for a fintech brand.
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