LATEST EPISODE

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto

In partnership with NBCUniversal, we sit down with Kory Marchisotto, CMO of e.l.f. Beauty, to unpack a 25 quarters of consecutive growth. From their bold “So Many Dicks” campaign to the $1B Rhode deal with Hailey Bieber, Kory shares how e.l.f. built a culture that fuels growth. We also dive into the power of creators and celebrities in beauty, partnerships with sporting icons like Billie Jean King and racing driver Katherine Legge, and the realities of leading as a high-growth, publicly listed CMO.

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Jon Evans, Chief Customer Officer at System1, mission is to connect you with the world’s greatest marketing thinkers and most experienced CMOs to put theory into practice. Every episode is packed with real world experience and data based evidence of how marketing works.

Episodes

Simon Morris, Adobe

Uncensored CMO Hosted by System1's Jon Evans

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto

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2012 Olympics CMO on creating the worlds longest champagne bar, Olympic glory and a Paralympic legacy

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From F1 to Manchester United: How marketing drives success in the worlds most elite teams

The Marketoonist on why humour is good for business

How e.l.f built a billion dollar beauty brand

How Gymshark built a unicorn with influencers

B2B brand building in the era of AI

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How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world

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How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden

Scott Galloway on the end of the brand era, monetising rage and how to create wealth

From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth

A CMO Masterclass - how John Lewis redefined emotional advertising

Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company

How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director

Copy that works, a copywriting masterclass with Vikki Ross

How Liquid Death founder, Mike Cessario, created a billion dollar water brand

Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets

Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed

How a new brand character challenged Whisky conventions to help The Woodsman double market share

Rising from the ashes: the inspirational story of overcoming tragedy

The secrets to Super Bowl success

The flamingo effect: how Very made their retail brand sparkle

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Uncensored CMO
Hosted by System1's
Jon Evans