It sounds like magic. It’s not. Creativity can be tested. Its effects can be predicted. That’s where System1 comes in. Nobody predicts the commercial impact of creative quality better. Nobody helps you more to improve an ad without killing its creative spark.
The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognisable brand. We predict sales and growth impacts by measuring emotion, letting you make ads that entertain for commercial gain.
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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Chief Brand & Marketing Aldi
"System1 helped us better understand which muesli idea could evolve into a marketable product with additional work from our internal teams. It’s been wonderful to see our idea come to life on supermarket shelves"
Becca Hamson Brand Manager, dorset cereals
"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots
"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
"We’ve used System1 throughout the development of the advert, not just for the first draft. As a result, we’ve achieved really strong results for our final edit – within the top 0.7% of all adverts tested and an amazing 5-Star result"
Helen Jeremiah VP Marketing Director, Walgreens Boots Alliance
Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.
Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.
Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.
