The most effective ads boost sales and drive long-term growth. They do it by making people feel more – building positive associations with a recognizable brand. We predict sales and growth impacts by measuring emotion, letting you make ads that entertain for commercial gain.
Make smarter, faster decisions by measuring emotional response, the proven driver of consumer behavior and in-market performance.
Test up to 50 ideas in a single study, benchmarked against 50,000+ others in our global database. Customize your survey and sample to get insights from both the general population and your specific audience.
Evaluate innovation at every stage, so your strongest ideas rise to the top—from new products and concepts to claims, packaging, taglines, and beyond.
A holistic view on creative consistency that defines a new multi-year brand metric, the Creative Consistency Score (CCS). The global research, debuting at Cannes Lions, features 150+ brands over 5 years and 13 ways to stay consistent to dramatically grow business outcomes with advertising.
System1’s new global report, The Creative Dividend, combines Effie case data with Test Your Ad results to create the largest creative effectiveness databank. It shows how creativity drives business impact, reframing advertising as an investment and offering clear guidance on measuring outcomes and maximizing creative return.
System1 and TikTok partnered to explore what makes TikTok ads effective. Using our Test Your Ad platform, the research reveals how sentiment, attention, and creative features impact performance, offering insights on sustaining attention, entertaining users, and integrating branding effectively.