Christmas Advertising

Collectively, 2022's Christmas ads performed better in our testing than any previous year's ads and to mark the achievement we've had to expand our Top 10 to the Top 12 Ads of Christmas.

View Top Christmas Ads

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SYSTEM1

Test and Improve
Your Products

World leaders in Advertising Effectiveness, Brand Equity and New Product Innovation

TEST YOUR AD

5-Star ads entertain
for commercial gain

As World leaders in predicting and improving advertising effectiveness, Test Your Ad provides the most accurate/predictive metrics.

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TEST YOUR BRAND

Fame Feeling & Fluency
drive profitable growth

As World leaders in predicting and improving brand effectiveness, Test Your Brand provides the most predictive metrics and richest diagnostics.

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TEST YOUR IDEA

5-Star Innovation is
80% familiar, 20% new

As World leaders in predicting and improving new product effectiveness, Test Your Idea provides the most the most accurate/predictive metrics.

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“System1 is special because you’ve looked at creativity in a far more detailed way. You’ve balanced the creativity/media thing, you’ve done it on an effectiveness basis”

Mark Ritson Marketing Professor

Christmas Advertising

Get the Ad Of The Week in your inbox

Test and Improve Your Products

5-Star ads entertain for commercial gain

Fame Feeling & Fluency drive profitable growth

5-Star Innovation is 80% familiar, 20% new

We've Already Helped

Test and Improve
Your Products

5-Star ads entertain
for commercial gain

Fame Feeling & Fluency
drive profitable growth

5-Star Innovation is
80% familiar, 20% new