Rupert joined System1 Group in 2021 as a Non-Executive Director and was appointed the Chairman of the Board on 28 September 2022. He founded a multi-award-winning ad agency HHCL (named 1 of the top 10 ad agencies of all time). Rupert was then CEO of Chime Communications PLC, President EMEA of McCann Erickson, PLC Executive Director at ITV PLC, Chairman of Matomy Media, and Executive Director of Reach PLC. He is currently Chairman of Magic Media Works Limited t/a ROXi, a music streaming and entertainment business, as well as at Synapse Media Technologies Ltd and a Co-founder/Chairman of Messier Holdings Ltd t/a Pinwheel, the sustainable living & planet repair app, helping offset the Platinum Jubilee Pageant for HM the Queen.
Favourite Ad of all time: Tango 'Slap’, 4.2 Stars
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