Latest Blog Posts

2 July 2019

Which Ads Won the Women’s World Cup?

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Jill Schaefer
Associate Research Director
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6 June 2019

Ad Ratings Round Up: May 2019

The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and...

The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and...

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9 May 2019

Ad Ratings Roundup: April’s Hits And Misses

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Tom Ewing
Head of Marketing and Market Intelligence
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25 April 2019

Five Big Themes From IIEX 2019

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Tom Ewing
Head of Marketing and Market Intelligence
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20 February 2019

Evolution And Emotion: The Roots Of Behaviour

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of...

Tom Ewing
Head of Marketing and Market Intelligence
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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Head of Marketing and Market Intelligence
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4 April 2019

Robot Revolution: How Good Are AI Ads?

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the...

Tom Ewing
Head of Marketing and Market Intelligence
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4 April 2019

Ad Ratings Roundup – March’s Best And Worst New Ads

The ten most interesting new ads on Ad Ratings in March, featuring Hershey's, CapitalOne, Apple, and...

The ten most interesting new ads on Ad Ratings in March, featuring Hershey's, CapitalOne, Apple, and...

Tom Ewing
Head of Marketing and Market Intelligence
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14 March 2019

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don't do different things - they do things differently. And the consequences for...

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals...

Tom Ewing
Head of Marketing and Market Intelligence
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14 March 2019

System1 At Impact 2019: Who Killed Effectiveness?

Murder At Marketing Manor! Marketing Effectiveness is the victim - but who's to blame. Meet the suspects in this...

Murder At Marketing Manor! Marketing Effectiveness is the victim - but who's to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an...

Tom Ewing
Head of Marketing and Market Intelligence
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28 February 2019

Divided Brain, Divided World

Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist's book...

Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist's book lays out how the hemispheres really work - and the implications are...

Tom Ewing
Head of Marketing and Market Intelligence
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