The Creative Dividend:
From Book to Boardroom
More than 10,000 marketers have downloaded The Creative Dividend from System1 and Effie. Are you ready to apply the evidence to make your own advertising predictable, effective and a priority investment?
In our upcoming live webinar, we’re bringing the learnings and inspiration from the book to your marketing plan. Join Andrew Tindall, Chief Growth Officer, System1 and author of The Creative Dividend, and Micky Onvural, Global Chief Marketing & Communications Officer, TIAA, for a session unpacking how the Creativity Stack and Excess Share of Creativity (ESOC) can drive your strategy, and what it actually looks like when brands gets the balance of creative quality and media support right.
What attendees will learn:
- How the Creativity Stack (Emotion, Distinctiveness, Showmanship, Consistency) shows up in real, awarded campaigns, not just in theory
- How to read ESOC as a diagnostic: when to fix the work, increase media support or scale what’s already winning
- Why “good enough” creative is often the costliest decision a brand makes
- How to bring real proof points into internal conversations about defending creative investment
Where our evidence comes from:
The Creative Dividend connects Effie Insights, the world’s most comprehensive database of award-winning effectiveness cases, with System1’s Test Your Ad Competitive Edge database of more than 120,000 ads. It draws from 1,265 campaigns across the U.S., Europe, UK, and Ireland, representing $139 billion in market share and creative measurement (emotional responses from more than 200,000 people).
How to register and what to expect:
Complete the form to register for the webinar. You’ll be able to access the live event on October 26 at 11 am ET/4 pm GMT , hosted via Zoom, as well as a recording of the webinar upon its completion.
We’ll also send you a digital copy of The Creative Dividend upon registration so you can review the content and bring your questions to the webinar. The 60-minute session will cover key learnings and close with a Q&A.