The Creative Dividend:
From Book to Boardroom
Want to improve the performance of your creative and media investment?
In this upcoming live webinar, we’ll share tips and evidence to help you make better decisions about your creative and media programs, from improving the work itself to knowing when to put more media behind what’s already working.
Join Andrew Tindall, Chief Growth Officer at System1, and Micky Onvural, Global Chief Marketing & Communications Officer at TIAA, for a practical session on what effective creative looks like, how to get the balance between creative quality and media support right, and how to make a stronger case for creative investment.
What attendees will learn:
- How The Creative Dividend insights translate into real-world marketing decisions, with Micky Onvural, Global Chief Marketing & Communications Officer at TIAA, sharing her perspective as a CMO alongside Andrew Tindall, author of The Creative Dividend
- How to identify the creative strengths that drive effectiveness, and where your advertising could be improved
- How to know when to fix the creative, increase media support or scale what’s already working
- Why “good enough” creative can be one of the costliest decisions a brand makes
- How to use evidence to make a stronger case for creative investment internally
- Practical ways to get more from the creative and media investment you are already making
Where our evidence comes from:
The Creative Dividend connects Effie Insights, the world’s most comprehensive database of award-winning effectiveness cases, with System1’s Test Your Ad Competitive Edge database of more than 120,000 ads. It draws from 1,265 campaigns across the U.S., Europe, UK, and Ireland, representing $139 billion in market share and creative measurement (emotional responses from more than 200,000 people).
How to register and what to expect:
Complete the form to register for the webinar. You’ll be able to access the live event on October 26 at 12 pm ET / 4 pm GMT, hosted via Zoom, as well as a recording of the webinar upon its completion.
We’ll also send you a digital copy of The Creative Dividend upon registration so you can review the content and bring your questions to the webinar. The 60-minute session will cover key learnings and close with a Q&A.